{"id":26517,"date":"2023-11-02T14:38:18","date_gmt":"2023-11-02T14:38:18","guid":{"rendered":"https:\/\/mohanji.org\/?p=26517"},"modified":"2023-11-05T15:42:55","modified_gmt":"2023-11-05T15:42:55","slug":"ahimsa-imprints-an-embroidered-revival-of-tribal-sohrai-art","status":"publish","type":"post","link":"https:\/\/mohanji.org\/news\/ahimsa-imprints-an-embroidered-revival-of-tribal-sohrai-art\/","title":{"rendered":"Ahimsa Imprints\u2019, an embroidered revival of tribal Sohrai art"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"26517\" class=\"elementor elementor-26517\" data-elementor-settings=\"{&quot;ha_cmc_init_switcher&quot;:&quot;no&quot;}\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-540d9a7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"540d9a7\" data-element_type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a90303f\" data-id=\"a90303f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-269109b elementor-widget elementor-widget-image\" data-id=\"269109b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/mohanji.org\/wp-content\/uploads\/2023\/11\/jamshedpur.jpeg\" title=\"jamshedpur\" alt=\"jamshedpur\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-71cc45f elementor-widget elementor-widget-heading\" data-id=\"71cc45f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Ahimsa Imprints\u2019, an embroidered revival of tribal Sohrai art<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ad8ff7f elementor-widget elementor-widget-post-info\" data-id=\"ad8ff7f\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-8c9aaa8 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/mohanji.org\/2023\/11\/02\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-calendar\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>November 2, 2023<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d17ffba elementor-widget elementor-widget-text-editor\" data-id=\"d17ffba\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tAt Mohanpur, a small village a short drive away from Jamshedpur, is being scripted a quiet revival of a tribal Jharkhand art tradition\u2014Sohrai.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2f98e8d elementor-widget elementor-widget-text-editor\" data-id=\"2f98e8d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tThe revival is at the core of the project \u2018ACT for Women\u2019. Begun in 2018 by Ammucare Charitable Trust, a pan-India non-profit organization established by Mohanji, global humanitarian and philanthropist, the project\u2019s declared aim is to improve the lives of the underprivileged people of the region across, among others, education, healthcare, empowerment, and environment. \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-48befbf elementor-widget elementor-widget-text-editor\" data-id=\"48befbf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tThe project appears to have delivered many positive outcomes\u2014the most significant being the beginnings of a brand that combines rural women\u2019s empowerment with sustainability.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9d6ae71 elementor-widget elementor-widget-text-editor\" data-id=\"9d6ae71\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tThe women\u2019s skill training centre, which started from a single room with no electricity teaching embroidery and sewing, now sells products under \u201cAhimsa Imprints\u201d. Madhusudan Rajagapolan, CEO, Mohanji Foundation, a sister organization of Ammucare, says that the \u2018model\u2019 brand lives the principles of sustainability, non-violence, compassion, and respect for all beings.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-586a6c9 elementor-widget elementor-widget-text-editor\" data-id=\"586a6c9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\u201cMohanji is a spiritual teacher and a humanitarian. His aim is to promote peace, love, and compassion among all beings. All our volunteer-driven initiatives across 15 countries across 5 continents&#8211;these include meditation, self-development programs, and social service projects\u2014are aligned with this ideal,\u201d says Rajagopalan.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c7b72ef elementor-widget elementor-widget-text-editor\" data-id=\"c7b72ef\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tAhimsa Imprints products include home d\u00e9cor and utility products such as cushion covers, table mats, runners and coasters, wall art and fashion accessories such as bags and totes, scarves, fabric jewellery, and organisers. among others. Besides occasion-specific event and conference gifting products, yoga mat bags, meditation mats, and chanting pouches are created for spiritual and wellness retreats.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ed62a02 elementor-widget elementor-widget-text-editor\" data-id=\"ed62a02\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\u201cAhimsa Imprints is based on the ideology of \u2018Empowered Women and Responsible Products\u2019,\u201d says Nikunj Naredi, Vice-President, Ammucare, and Lead of the \u2018Act for Women\u2019 project at Mohanpur. \u201cOur focus is on minimal fabric wastage with a hope to reach zero wastage. Fabric scraps and cut-outs are not thrown away, but instead sorted and stored to be used later in innovative and creative ways for product creation.\u201d\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fcef7a5 elementor-widget elementor-widget-text-editor\" data-id=\"fcef7a5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tWhat differentiates Ahimsa Prints from other similar efforts to brand rural creations? The stand-out difference has been in the re-creation of a traditional painting form into embroidered art. \u201cPainting has always been the medium, whether on a wall in tribal homes, paper or fabric. But we believe that Ahimsa Imprints is the only concerted articulation of Sohrai art in fine embroidery,\u201d says Naredi.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ad0ed4c elementor-widget elementor-widget-text-editor\" data-id=\"ad0ed4c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tHow well is Ahimsa Imprints doing? \u201cWe\u2019ve delivered for the IVF Centre of the Army Hospitals at Pune, Bhopal and Delhi, customised Diwali gift orders, masks orders for corporates as well for Mohanji USA and Canada; and customised orders for cafes,\u201d says Naredi.\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-73d3c92 elementor-widget elementor-widget-text-editor\" data-id=\"73d3c92\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tFuture plans are to establish, within India and globally, the Ahimsa Prints brand as an authentic expression of India&#8217;s indigenous art traditions, she says. \u201cNow that we have achieved some mastery with Sohrai, we have now begun creating embroidered designs inspired by the art of the Gond tribals in central India\u201d\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5ada175 elementor-widget elementor-widget-button\" data-id=\"5ada175\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.dailypioneer.com\/2023\/state-editions\/---ahimsa-imprints-----an-embroidered-revival-of-tribal-sohrai-art.html\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Read More<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-30791b5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"30791b5\" data-element_type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a0fe037\" data-id=\"a0fe037\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e0ae44e elementor-widget elementor-widget-heading\" data-id=\"e0ae44e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">YOU MIGHT ALSO LIKE\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cce7beb elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-card-shadow-yes elementor-posts__hover-gradient elementor-widget elementor-widget-posts\" data-id=\"cce7beb\" data-element_type=\"widget\" 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href=\"https:\/\/mohanji.org\/press\/mohanji-honoured-with-environmental-recognition-by-deputy-minister-narend-singh-of-south-african-government\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img fetchpriority=\"high\" decoding=\"async\" width=\"300\" height=\"202\" src=\"https:\/\/mohanji.org\/wp-content\/uploads\/2024\/10\/certfication-300x202.png\" class=\"attachment-medium size-medium wp-image-36982\" alt=\"\" srcset=\"https:\/\/mohanji.org\/wp-content\/uploads\/2024\/10\/certfication-300x202.png 300w, https:\/\/mohanji.org\/wp-content\/uploads\/2024\/10\/certfication-18x12.png 18w, https:\/\/mohanji.org\/wp-content\/uploads\/2024\/10\/certfication.png 625w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/mohanji.org\/press\/mohanji-honoured-with-environmental-recognition-by-deputy-minister-narend-singh-of-south-african-government\/\" >\n\t\t\t\tMohanji honoured with Environmental Recognition by Deputy Minister Narend Singh of South African Government\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/mohanji.org\/press\/mohanji-honoured-with-environmental-recognition-by-deputy-minister-narend-singh-of-south-african-government\/\" aria-label=\"Read more about Mohanji honoured with Environmental Recognition by Deputy Minister Narend Singh of South African Government\" tabindex=\"-1\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tOctober 21, 2024\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-37696 post type-post status-publish format-standard has-post-thumbnail hentry category-news category-press tag-news month-september publishing_year-226\">\n\t\t\t<div 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more about Mohanji Honoured with Humanitarian Award by Sivananda World Peace Foundation, South Africa\" tabindex=\"-1\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tSeptember 27, 2024\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-36980 post type-post status-publish format-standard has-post-thumbnail hentry category-news month-september publishing_year-226\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/mohanji.org\/news\/mohanji-honoured-with-environmental-recognition-by-deputy-minister-narend-singh\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img fetchpriority=\"high\" decoding=\"async\" width=\"300\" height=\"202\" src=\"https:\/\/mohanji.org\/wp-content\/uploads\/2024\/10\/certfication-300x202.png\" class=\"attachment-medium size-medium wp-image-36982\" alt=\"\" srcset=\"https:\/\/mohanji.org\/wp-content\/uploads\/2024\/10\/certfication-300x202.png 300w, https:\/\/mohanji.org\/wp-content\/uploads\/2024\/10\/certfication-18x12.png 18w, https:\/\/mohanji.org\/wp-content\/uploads\/2024\/10\/certfication.png 625w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/mohanji.org\/news\/mohanji-honoured-with-environmental-recognition-by-deputy-minister-narend-singh\/\" >\n\t\t\t\tMohanji Honoured with Environmental Recognition by Deputy Minister Narend Singh of the Department of Forestry, Fisheries, and Environment, Government of South Africa\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/mohanji.org\/news\/mohanji-honoured-with-environmental-recognition-by-deputy-minister-narend-singh\/\" aria-label=\"Read more about Mohanji Honoured with Environmental Recognition by Deputy Minister Narend Singh of the Department of Forestry, Fisheries, and Environment, Government of South Africa\" tabindex=\"-1\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tSeptember 21, 2024\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>At Mohanpur, a small village a short drive away from Jamshedpur, is being scripted a quiet revival 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