{"id":37600,"date":"2023-11-02T10:55:00","date_gmt":"2023-11-02T10:55:00","guid":{"rendered":"https:\/\/mohanji.org\/?p=37600"},"modified":"2024-10-21T11:06:38","modified_gmt":"2024-10-21T11:06:38","slug":"ahimsa-imprints-an-embroidered-revival-of-tribal-sohrai-art-2","status":"publish","type":"post","link":"https:\/\/mohanji.org\/newspaper-article\/ahimsa-imprints-an-embroidered-revival-of-tribal-sohrai-art-2\/","title":{"rendered":"Ahimsa Imprints\u2019, an embroidered revival of tribal Sohrai art"},"content":{"rendered":"\t\t
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Ahimsa Imprints\u2019, an embroidered revival of tribal Sohrai art<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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At Mohanpur, a small village a short drive away from Jamshedpur, is being scripted a quiet revival of a tribal Jharkhand art tradition\u2014 Sohrai.\u00a0<\/p>

The revival is at the core of the project \u2018ACT for Women\u2019. Begun in 2018 by Ammucare Charitable Trust, a pan-India non-profit organization established by Mohanji, global humanitarian and philanthropist, the project\u2019s declared aim is to improve the lives of the underprivileged people of the region across, among others, education, healthcare, empowerment, and environment.\u00a0<\/span><\/p>

The project appears to have delivered many positive outcomes\u2014the most significant being the beginnings of a brand that combines rural women\u2019s empowerment with sustainability.<\/span><\/p>

The women\u2019s skill training centre, which started from a single room with no electricity teaching embroidery and sewing, now sells products under \u201cAhimsa Imprints\u201d. Madhusudan Rajagapolan, CEO, Mohanji Foundation, a sister organization of Ammucare, says that the \u2018model\u2019 brand lives the principles of sustainability, non- violence, compassion, and respect for all beings.\u00a0<\/span><\/p>

\u201cMohanji is a spiritual teacher and a humanitarian. His aim is to promote peace, love, and compassion among all beings. All our volunteer- driven initiatives across 15 countries across 5 continents-these include meditation, self-development programs, and social service projects\u2014 are aligned with this ideal,\u201d says Rajagopalan.<\/span><\/p>

Ahimsa Imprints products include home d\u00e9cor and utility products such as cushion covers, table mats, runners and coasters, wall art and fashion accessories such as bags and totes, scarves, fabric jewellery, and organisers. among others. Besides occasion-specific event and conference gifting products, yoga mat bags, meditation mats, and chanting pouches are created for spiritual and wellness retreats.\u00a0<\/span><\/p>

\u201cAhimsa Imprints is based on the ideology of \u2018Empowered Women and Responsible Products\u2019,\u201d says Nikunj Naredi, Vice- President, Ammucare, and Lead of the \u2018Act for Women\u2019 project at Mohanpur. \u201cOur focus is on minimal fabric wastage with a hope to reach zero wastage. Fabric scraps and cutouts are not thrown away, but instead sorted and stored to be used later in innovative and creative ways for product creation.\u201d\u00a0<\/span><\/p>

What differentiates Ahimsa Prints from other similar efforts to brand rural creations? The stand-out difference has been in the re- creation of a traditional painting form into embroidered art. \u201cPainting has always been the medium, whether on a wall in tribal homes, paper or fabric. But we believe that Ahimsa Imprints is the only concerted articulation of Sohrai art in fine embroidery,\u201d says Naredi.<\/span><\/p>

How well is Ahimsa Imprints doing? \u201cWe\u2019ve delivered for the IVF Centre of the Army Hospitals at Pune, Bhopal and Delhi, customised Diwali gift orders, masks orders for corporates as well for Mohanji USA and Canada; and customised orders for cafes,\u201d says Naredi.\u00a0<\/span><\/p>

Future plans are to establish, within India and globally, the Ahimsa Prints brand as an authentic expression of India’s indigenous art traditions, she says. \u201cNow that we have achieved some mastery with Sohrai, we have now begun creating embroidered designs inspired by the art of the Gond tribals in central India\u201d<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

At Mohanpur, a small village a short drive away from Jamshedpur, is being scripted a quiet revival of a tribal Jharkhand art tradition\u2014 Sohrai.\u00a0 The revival is at the core of the project \u2018ACT for Women\u2019. Begun in 2018 by Ammucare Charitable Trust, a pan-India non-profit organization established by Mohanji, global humanitarian and philanthropist, the […]<\/p>\n","protected":false},"author":117172,"featured_media":37601,"comment_status":"closed","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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