Sweet and Relevant
Mohanji, founder of Ammucare Charitable Trust, lauds Life Positive’s capacity to build a bond with the reader and offer content that is contemporary and useful
Life Positive is celebrating its 20th birthday. Congratulations from the bottom of my heart. May Life Positive enjoy many more decades of presence and warmth in the hands of its readers, who wait patiently for each new edition.
My time with Life Positive has been quite interesting. Starting from the article, The Guru Who Finds You, in June 2012, through addressing the audience in the LP Mumbai Expo in December 2012, through being interviewed in the 2015 anniversary issue on gurus, the relationship has only strengthened over time.
What I really like about Life Positive is its personalisation or belongingness with each reader, if that term is right to use. Every person who touches it gets something out of it, and feels that it was written just for him or her. This thought is not entirely mine. This was uttered in a different context by a fellow traveller in a domestic flight when he saw me reading a copy of LP. He said, “There is always something in it for me.”
This personalisation has taken Life Positive into the hearts of people. I also appreciate the magazine’s content selection. One will not see anything mediocre in it. Everything usually has contemporary relevance and is pretty non-judgmental.
The dharma of the press is to tell the unequivocal truth to the unsuspecting readership. We hardly see this in today’s world. All that we see are opinions of an event. The problem with opinions is that they are never impersonal and often terribly biased, especially when there is a vested interest. And the unsuspecting reader may believe it to be the truth. True reporting should stay with the absolute truth and not relative truth. Opinions can never be non-judgmental because they have their root in stored impressions. Stored impressions are almost always individual versions of a situation or an event.
This may not have longevity and value beyond certain time and space. But it gives the colour of truth and for a long time, people may believe and base their future opinions on this. Finally, history proves them wrong. Life Positive continues to be a relief in the jungle of printed words. Something sweet and something relevant. I wish LP growth and much more success in the days ahead.
Founder of Ammucare Charitable Trust, Mohanji is a contemporary spiritual master who delivers the most profound truths with laser-sharp clarity, simplicity, and humour.